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Non-Profit Retail Symposium: Selling to Millennials (RSVP) - Summer 2017

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Non-Profit Retail Symposium: How to Advocate to Administration (RSVP)
Tuesday, August 1, 2017, 12:00pm (noon) - 1:30pm
Location: Pavilions Seminar Room, North End of Pavilion 1
RSVP includes Boxed Lunch
In collaboration with Association for Healthcare Volunteer Resource Professionals (AHVRP), Museum Store Association (MSA), Zoo & Aquarium Buyers Group (ZAG)

Millennials, a misunderstood demographic. What defines the typical consumer? What's different about how they shop? Most importantly, how do you position your store and products accordingly? This interative session will be led by millennial non-profit retail experts.

Millennials make technology-based buying decisions, prefer a simple and unencumbered lifestyle, respond when experience trumps product. Learn how these characteristics apply to your retail business. Be prepared for the next big generation to drive sales!

This session will be moderated by Melinda Greene, Retail Manager/Gift Shop Buyer at Kansas City Zoo inĀ  Kansas City, MO and valued ZAG member. Serving boxed lunch to participants.
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